Product safety

What we publish

Final directions, safety warnings and the approved ingredient list will be shown on each product and its packaging before it is sold. We do not publish working formulation notes or unapproved draft ingredient lists.

Before a product goes on sale

Every Initialz cosmetic product must have its final safety assessment, responsible-person record and required UK notification in place. Products still going through that work are clearly marked as coming soon and cannot be added to the basket.

Using our products

• Follow the directions and warnings on the product you receive.
• Stop using a product if irritation occurs.
• Keep products away from your eyes and out of children’s reach.
• Check the packaging if you have a known allergy or sensitivity.